Potato Chips Market Size, Share, Growth, Report & Forecast 2019-2024

Potato chips currently represent the second largest category of savoury snacks. On account of their reasonable price, crispiness and availability in a variety of flavours, they are preferred by the majority of the global population. According to a new report by Expert Market Research, the global sales of potato chips reached a value of US$ 30 Billion in 2018 and is further expected to reach a value of US$ 37 Billion by 2024.

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Competitive Landscape & Supplier Analysis

1. Calbee Foods (OTCMKTS: CLBEY) 2. Herr 3. Intersnack Group 4. Pepsicoc (NASDAQ: PEP) 5. Synder’s-Lance 6. UTZ Quality Foods

Factors that are currently driving the global potato chips market include rising global population, increasing disposable incomes, urbanization, rising demand for packaged food and growth in emerging markets. Hectic lifestyles and long working hours have also shifted the consumption patterns of the consumers towards convenience and ready-to-eat foods. As a result, they have developed an affinity towards snack foods like potato chips. Furthermore, in order to keep up with the consumer‘s changing demand patterns, manufacturers are constantly bringing variations in ingredients, flavours and taste. Some of the popular and innovative flavours of potato chips include plain, barbecue, sour cream & onion, cheese, jalapeno, creamy garlic caesar, bacon mac & cheese, cinnamon bun, etc.

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Key findings from the report:

1.Major markets for potato chips include North America, Asia-Pacific, Europe and Others. 2.Country-wise, the United States dominated the market with a share of nearly one-fourth of the total global volumes in 2018. Other major markets include the United Kingdom, Russia, China, Argentina, Brazil and India. 3.Some of the major players operating in the global potato chips market are Calbee Foods Co., ltd, Herr, Intersnack Group, PepsiCo, Synder’s-Lance and UTZ Quality Foods. 4.These players are focussing on high-quality products and are targeting developing markets by expanding their production and geographical reach.

Chapter 1 Preface 1.1 Research Methodology and Market Definitions 1.2 Introduction 1.3 Report Summary Chapter 2 Global Potato Chips Market: Industry Overview 2.1 Key Factors Driving the Potato Chips Industry 2.2 Market Trends 2.3 Market Breakup by Region 2.3.1 North America 2.3.2 Asia Pacific 2.3.3 Europe 2.3.4 Others 2.4 Potato Chips Market by Country: Key Developed and Emerging Markets 2.4.1 United States 2.4.2 United Kingdom 2.4.3 Russia 2.4.4 China 2.4.5 Argentina 2.4.6 Brazil 2.4.7 India 2.5 SWOT Analysis 2.5.1 Strengths 2.5.2 Weaknesses 2.5.3 Opportunities 2.5.4 Threats 2.5 Value Chain Analysis 2.6 Imports and Exports 2.7 Market Outlook Chapter 3 Porters Five Forces Analysis 3.1 Bargaining Power of Suppliers 3.2 Bargaining Power of Buyers 3.3 Threat of New Entrants 3.4 Threat of Substitutes 3.5 Degree of Competition Chapter 4 Setting Up a Potato Chips Manufacturing Plant 4.1 Key Success and Risk Factors for Manufacturing Potato Chips 4.2 Products Manufactured 4.3 Manufacturing Process Involved 4.4 Process Flow 4.5 Raw Material Requirements and Mass Balance Chapter 5 Capital Investment 5.1 Land Requirements and Investment 5.2 Construction Requirements and Investment 5.3 Plant Layout 5.4 Machinery Requirements and Investment 5.5 Other Capital Requirements and Investment Chapter 6 Operating Expenditures 6.1 Raw Material Requirements and Expenditures 6.2 Packaging Requirements and Costs 6.3 Labour Requirements and Costs 6.4 Transportation Requirements and Costs 6.5 Utilities Requirements and Costs 6.6 Financial Support 6.7 Other Operating Expenditures Chapter 7 Project Economics 7.1 Techno-Economic Parameters 7.2 Product Pricing and Margins 7.3 Income Projections 7.4 Expenditure Projections 7.5 Taxation 7.6 Depreciation 7.7 Financial Analysis

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