The India Online Food Delivery Market Attained A Value Of Nearly USD 1540 Million In 2018.
- Matt Johnson
- Oct 18, 2019
- 3 min read
In the past three years, the industry has shown a year on year growth of 100%. The industry growth is highly fluctuating and is dependent on investments. It is expected to witness a robust growth in the coming few years.
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Competitive Landscape & Supplier Analysis
1.Swiggy 2.Zomato 3.Foodpanda 4.Uber Eats 5.InnerChef 6.Fresh Menu 7.Domino’s 8.Pizza Hut 9.Faasos 10.KFC
The online food delivery industry is one of the fastest-growing segments in the Indian e-commerce industry. Bengaluru is the largest regional market in the Indian online food delivery industry. The city accounts for almost 30% of the industry. It is followed by Delhi- NCR, Mumbai, and Hyderabad. Mobile applications were the leading way to access the online food delivery platforms in 2018, while online prepaid methods accounted for nearly 80% of the payments. The service in India is dominated by platform-to-customer delivery type where food is delivered by the platform’s own delivery executives, thus, creating a more reliable and accountable service. Platform-to-consumer delivery type accounts for nearly three-fourths of the market.
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The industry is dominated by Swiggy and Zomato. The two giants of the food delivery industry in India represent over 65% of the industry. The growth of the two companies is greatly aided by the expansion of their own delivery fleets. Zomato increased its fleet to 74,000 delivery agents as of October 2018, with nearly 86% of the orders being fulfilled by Zomato’s logistics team, a growth from the 26% self-delivery rate in January 2018. Swiggy had over 90,000 delivery agents as of October 2018. The two companies are expanding their businesses to smaller towns and cities, with both of them adding a market every one or two days. They are both seeking to raise fresh funds in 2019 to maintain their dominant positions in a highly competitive market, with Swiggy raising USD 1 billion in December 2018.
1 Preface 2 Research Methodology 3 Executive Summary 3.1 Market Overview 3.2 Key Demand Drivers 3.3 Key Players 3.4 Supply Market Changes 4 India Online Food Delivery Market Overview 4.1 India Online Food Delivery Market Analysis 4.1.1 Figure: India Online Food Delivery Historical Market (2014-2018) & Forecast (2019-2024) 4.1.2 Chart: India Online Food Delivery Market Breakup by Cuisine 4.1.2.1 Fast Food 4.1.2.2 Indian 4.1.2.3 Chinese 4.1.2.4 Italian 4.1.2.5 Others 4.1.3 Figure: India Online Food Delivery Market Breakup by Cuisine: Historical Market (2014-2018) & Forecast (2019-2024) 4.1.3.1 Fast Food 4.1.3.2 Indian 4.1.3.3 Chinese 4.1.3.4 Italian 4.1.3.5 Others 4.1.4 Chart: India Online Food Delivery Market Breakup by Platform 4.1.4.1 Website 4.1.4.2 Mobile Application 4.1.5 Figure: India Online Food Delivery Market Breakup by Platform: Historical Market (2014-2018) & Forecast (2019-2024) 4.1.5.1 Website 4.1.5.2 Mobile Application 4.1.6 Chart: India Online Food Delivery Market Breakup by Delivery Type 4.1.6.1 Restaurant-to-Consumer Delivery 4.1.6.2 Platform-to-Consumer Delivery 4.1.7 Figure: India Online Food Delivery Market Breakup by Delivery Type: Historical Market (2014-2018) & Forecast (2019-2024) 4.1.7.1 Restaurant-to-Consumer Delivery 4.1.7.2 Platform-to-Consumer Delivery 4.1.8 Chart: India Online Food Delivery Market Breakup by Payment Method 4.1.8.1 Online 4.1.8.2 Cash on Delivery 4.1.9 Figure: India Online Food Delivery Market Breakup by Payment Method: Historical Market (2014-2018) & Forecast (2019-2024) 4.1.9.1 Online 4.1.9.2 Cash on Delivery 4.1.10 Chart: India Online Food Delivery Market Breakup by Cities 4.1.10.1 Bangalore 4.1.10.2 Delhi-NCR 4.1.10.3 Mumbai 4.1.10.4 Hyderabad 4.1.10.5 Pune 4.1.10.6 Others 4.2 SWOT Analysis 4.2.1 Overview 4.2.2 Strengths 4.2.3 Weaknesses 4.2.4 Opportunities 4.2.5 Threats 4.3 Value Chain Analysis 4.4 Porter’s Five Forces Analysis 4.4.1 Overview 4.4.2 Buyer’s Power 4.4.3 Supplier’s Power 4.4.4 New Entrants 4.4.5 Degree of Rivalry 4.4.6 Substitutes 5 Cost Analysis
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