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Bath Soap Market Is Expected To Witness A Healthy Growth In The Forecast Period Of 2019-2024

  • Writer: Matt Johnson
    Matt Johnson
  • Oct 22, 2019
  • 4 min read

The global bath soap market is being driven by the rising demand for bath soap bars. In 2018, the global bath soap bar reached a value of nearly USD 19 billion. The industry is expected to witness a healthy growth in the forecast period of 2019-2024, growing at a CAGR of 5% in the period. It is projected to attain USD 26 billion in 2024.




Competitive Landscape & Supplier Analysis:


1.The Procter & Gamble Company (NYSE: PG) 2.Unilever (NYSE: UN) 3.Colgate-Palmolive Company (NYSE: CL) 4.Johnson & Johnson Inc. 5.Godrej Consumer Products Limited 6.Avon Products, Inc 7.Others


The Asia Pacific is the largest regional market, accounting for almost 40% of the industry. The industry in the Asia Pacific is being aided by the large population of the region. Asia accounts for almost 60% of the global population, with China and India being the most populous countries. While China accounts for 18% of the global population, India accounts for 17.5% of the same. India is projected to overtake China as the most populous nation by 2022. Thus, the growing population in India is expected to drive the growth of the bath soap industry. The industry in the region is also being aided by the increasing penetration of the industry and the growing adoption of soap. Its large retail market is also projected to propel the industry further. The country is the fourth largest retail market, globally and the third largest in Asia, behind the US, China, and Japan. In the forecast period, the bath soap industry is projected to grow due to the development of specialty and higher quality soaps. Western Europe and North America are the other significant regional markets, accounting for 45% of the industry together.



The global bath soap market is consolidated with the top three players accounting for nearly 29% of the industry. Procter and Gamble Company, Unilever PLC, and Colgate-Palmolive Company are the three largest industry players in the market. Procter and Gamble is the leading player among the three, globally. The company accounts for 15% of the global sale of bath soap bars. It is maintaining its position as an industry leader by its introduction of innovative products. The rising R & D undertaking by the major players in the industry is expected to drive the global bath soap market growth in the coming years. The increasing FDI flows in major regional markets like the Asia Pacific are providing further impetus for the industry growth.


1 Preface 2 Research Methodology 3 Executive Summary 3.1 Market Overview 3.2 Key Demand Drivers 3.3 Key Players 3.4 Supply Market Changes 4 Global Bath Soap Market Outlook 5 Global Bath Soap Market 5.1 Global Bath Soap Market Analysis 5.1.1 Figure: Global Bath Soap Historical Market (2014-2018) & Forecast (2019-2024) 5.1.2 Chart: Global Bath Soap Market Breakup by Category 5.1.2.1 Bar Soap 5.1.2.2 Liquid Soap 5.1.3 Figure: Global Bath Soap Market Breakup by Category: Historical Market (2014-2018) & Forecast (2019-2024) 5.1.3.1 Bar Soap 5.1.3.2 Liquid Soap 5.1.4 Chart: Global Bath Soap Market Breakup by Types 5.1.4.1 Beauty Soap 5.1.4.2 Baby Soap 5.1.4.3 Medicated Soap 5.1.4.4 Organic Soap 5.1.4.5 Triple Milled Soap 5.1.4.6 Others 5.1.5 Figure: Global Bath Soap Market Breakup by Types: Historical Market (2014-2018) & Forecast (2019-2024) 5.1.5.1 Beauty Soap 5.1.5.2 Baby Soap 5.1.5.3 Medicated Soap 5.1.5.4 Organic Soap 5.1.5.5 Triple Milled Soap 5.1.5.6 Others 5.1.6 Chart: Global Bath Soap Market Breakup by Distribution Channel 5.1.6.1 Supermarkets and Hypermarkets 5.1.6.2 Convenience Stores 5.1.6.3 Pharmacies 5.1.6.4 Specialty Stores 5.1.6.5 Online 5.1.6.6 Others 5.1.7 Figure: Global Bath Soap Market Breakup by Distribution Channel: Historical Market (2014-2018) & Forecast (2019-2024) 5.1.7.1 Supermarkets and Hypermarkets 5.1.7.2 Convenience Stores 5.1.7.3 Pharmacies 5.1.7.4 Specialty Stores 5.1.7.5 Online 5.1.7.6 Others 5.1.8 Chart: Global Bath Soap Market Breakup by Region 5.1.8.1 North America 5.1.8.2 Europe 5.1.8.3 Asia Pacific 5.1.8.4 LATAM 5.1.8.5 Middle East & Africa 5.1.9 Figure: Global Bath Soap Market Breakup by Region: Historical Market (2014-2018) & Forecast (2019-2024) 5.1.9.1 North America 5.1.9.2 Europe 5.1.9.3 Asia Pacific 5.1.9.4 LATAM 5.1.9.5 Middle East & Africa 5.2 SWOT Analysis 5.2.1 Overview 5.2.2 Strengths 5.2.3 Weaknesses 5.2.4 Opportunities 5.2.5 Threats 5.3 Value Chain Analysis 5.4 Porter’s Five Forces Analysis 5.4.1 Overview 5.4.2 Buyer’s Power 5.4.3 Supplier’s Power 5.4.4 New Entrants 5.4.5 Degree of Rivalry 5.4.6 Substitutes 5.5 Global (HS Code-3401) Trade Analysis (2018) 5.5.1 Major Exporting Countries by Value & Volume 5.5.2 Major Importing Countries by Value & Volume 5.6 Regional Price Analysis 5.6.1 North America Bath Soap Historical Price Trends (2014-2018) & Forecast (2019-2024) 5.6.2 Europe Bath Soap Historical Price Trends (2014-2018) & Forecast (2019-2024) 5.6.3 Asia Pacific Bath Soap Historical Price Trends (2014-2018) & Forecast (2019-2024) 5.6.4 LATAM Bath Soap Historical Price Trends (2014-2018) & Forecast (2019-2024) 5.6.5 Middle East & Africa Bath Soap Historical Price Trends (2014-2018) & Forecast (2019-2024) 6 Manufacturing Process 6.1 Detailed Process Flow 6.2 Operations Involved 6.3 Mass Balance 7 Cost Analysis 7.1 Land, Location and Site Development 7.2 Construction 7.3 Plant Machinery 7.4 Cost of Raw Material 7.5 Packaging 7.6 Transportation 7.7 Utilities 7.8 Manpower 7.9 Other Capital Investment


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