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North America Household Care Market Analysis, Industry, Share, Trends, Price Report 2019-2024

  • Writer: Matt Johnson
    Matt Johnson
  • Oct 22, 2019
  • 4 min read

The North America household care market is being driven by the growing laundry detergent market in the region. North America is the third-largest market for laundry detergents after the Asia Pacific and Europe. In 2018, the North America laundry detergents market attained nearly USD 7 billion. Liquid detergents dominate the sales of laundry detergents in North America and account for almost three-fourth of the industry.



Competitive Landscape & Supplier Analysis:


1.Unilever (NYSE: UN) 2.Henkel Corporation (OTCMKTS: HENKY) 3.Reckitt Benckiser (OTCMKTS: RBGLY) 4.Kao Corporation 5.The Procter & Gamble Company 6.The Clorox Company 7.SC Johnson 8.Church & Dwight Co., Inc. 9.Colgate-Palmolive Company 10.Others


North America, along with Europe and the Asia Pacific, is a significant consumer of laundry detergents, globally. Within the Asia Pacific region, India and China are the leading markets for household care. The two countries are also significant laundry detergents market within the Asia Pacific region. In the coming years, emerging markets like India, China, and Brazil are expected to witness a healthier growth as compared to more mature markets. In 2018, the global household care market reached a value of USD 115 billion. The industry is expected to witness a further growth in the coming five years and is estimated to grow at a CAGR of 1.5% between 2019-2024 to reach USD 126 billion by 2024.



Globally, companies like Procter & Gamble, Unilever, and Reckitt Benckiser are the major producers of household care products. In 2018, the fabric and home care segment of Procter & Gamble increased by 3% as compared to the previous year, to reach USD 21.4 billion. The underlying sales of Unilever’s home care segment, meanwhile, grew by 4.2% in 2018 from 2017, with the US, Asia, the Middle East, and Turkey driving the segment growth. The household care segment of Henkel, another major player in the industry, witnessed a b growth in North America.


1 Preface 2 Research Methodology 3 Executive Summary 3.1 Household Care Market Outlook 3.2 Market Drivers and Restraints 3.3 Key Players 3.4 Supply Market Changes 3.5 Market Trends 4 Global Household Care Industry Overview 4.1 Global Household Care Industry Historical Trends 2014-2018: By Value 4.2 Global Household Care Industry Forecast 2019-2024: By Value 4.3 Global Household Care Industry Breakup by Products 4.3.1 Laundry Detergents 4.3.2 Laundry Additives 4.3.3 Dishwashing 4.3.4 Hard Surface Cleaners 4.3.5 Toilet Care 4.3.6 Others 4.4 Global Household Care Industry Breakup by Products: Historical Trends and Forecast (2014-2024): By Value 4.4.1 Laundry Detergents 4.4.2 Laundry Additives 4.4.3 Dishwashing 4.4.4 Hard Surface Cleaners 4.4.5 Toilet Care 4.4.6 Others 4.5 Global Household Care Industry Breakup by Region 4.5.1 North America 4.5.2 Europe 4.5.3 Asia Pacific 4.5.4 Latin America 4.5.5 Middle East and Africa 4.6 Global Household Care Industry Breakup by Region: Historical Trends and Forecast (2014-2024): By Value 4.6.1 North America 4.6.2 Europe 4.6.3 Asia Pacific 4.6.4 Latin America 4.6.5 Middle East and Africa 5 North America Household Care Market 5.1 Market Overview 5.2 Market Analysis 5.2.1 North America Household Care Market Historical Trends 2014-2018: By Value 5.2.2 North America Household Care Market Forecast 2019-2024: By Value 5.3 North America Household Care Market Breakup by Products 5.3.1 Laundry Detergents 5.3.2 Laundry Additives 5.3.3 Dishwashing 5.3.4 Hard Surface Cleaners 5.3.5 Toilet Care 5.3.6 Others 5.4 North America Household Care Market Breakup by Products: Historical Trends and Forecast (2014-2024): By Value 5.4.1 Laundry Detergents 5.4.2 Laundry Additives 5.4.3 Dishwashing 5.4.4 Hard Surface Cleaners 5.4.5 Toilet Care 5.4.6 Others 5.5 North America Household Care Market Breakup by Country 5.5.1 USA 5.5.2 Canada 5.6 North America Household Care Market Breakup by Country: Historical Trends and Forecast (2014-2024): By Value 5.6.1 USA 5.6.2 Canada 5.7 SWOT Analysis 5.7.1 Overview 5.7.2 Strengths 5.7.3 Weaknesses 5.7.4 Opportunities 5.7.5 Threats 5.8 Value Chain Analysis 5.9 Porter’s Five Forces Analysis 5.9.1 Overview 5.9.2 Buyer’s Power 5.9.3 Supplier’s Power 5.9.4 New Entrants 5.9.5 Degree of Rivalry 5.9.6 Substitutes


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