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Asia Pacific Laundry Detergents Market Industry is Projected to Attain USD 89 Billion in 2024.

  • Writer: Matt Johnson
    Matt Johnson
  • Oct 17, 2019
  • 4 min read

The laundry detergents market in the Asia Pacific reached a value of USD 34 billion in 2018. Accounting for nearly 50% of the global industry, the growth of the Asia Pacific market is expected to drive the global industry growth. The global laundry detergent industry is forecasted to see a steady increase in the coming years, growing at a CAGR of 4.6% in the forecast period of 2019-2024. The industry is projected to attain USD 89 billion in 2024, globally.



Competitive Landscape & Supplier Analysis:


1.Profile Analysis 2.Asia Pacific Laundry Detergents Market Share (%) by Manufacturers (2018) 3.The Procter & Gamble Company (NYSE: PG) 4.Henkel AG & Company, KGaA (OTCMKTS: HENKY) 5.Church & Dwight Co., Inc (NYSE: CHD) 6.S. C. Johnson & Son, Inc. 7.Unilever 8.RSPL 9.Kao Corporation 10.Others


The Asia Pacific is the largest regional market in the laundry detergents industry. China is the leading market in the region, accounting for almost 70% of the industry. In the coming years, India is expected to see a faster growth as compared to China. The industry in the Asia Pacific is being driven by the increasing demand for the product from China and India. The Asia Pacific region also contributes significantly to the trade market of laundry detergents. In 2018, China was the leading exporter of the product by volume, followed by Belgium, Poland, and the United States of America. China was also the fourth largest exporter of laundry detergents by value in 2018, with Germany being the leading exporter by value.



Powder detergent is the leading segment by form in the laundry detergents industry in the Asia Pacific region, driven by its demand from India and China. The liquid detergent segment, however, is projected to witness a robust growth in the coming years in the region due to its convenience and ease of use. Enzymatic detergents are also witnessing a rising demand from China and India. The enzymatic detergents are forecasted to see a healthier growth in the emerging economies of the Asia Pacific as compared to the more mature markets like Europe. The industry in the Asia Pacific region along with LATAM are expected to see the largest growth of the enzymatic segment in the coming five years. The region is also driving the growth of the household application segment, which is being driven by the large population and the growing middle class of the region.


1 Preface 2 Research Methodology 3 Executive Summary 3.1 Market Overview 3.2 Key Demand Drivers 3.3 Key Players 3.4 Supply Market Changes 4 Global Laundry Detergents Market Outlook 5 Global Laundry Detergents Market 5.1 Global Laundry Detergents Market Analysis 5.1.1 Figure: Global Detergents Historical Market (2014-2018) & Forecast (2019-2024) 5.1.2 Figure: Global Laundry Detergents Historical Market (2014-2018) & Forecast (2019-2024) 5.1.3 Chart: Breakup by Form 5.1.3.1 Powder 5.1.3.2 Liquid 5.1.3.3 Others 5.1.4 Chart: Breakup by Type 5.1.4.1 Enzymatic 5.1.4.2 Non-Enzymatic 5.1.5 Chart: Breakup by Application 5.1.5.1 Household 5.1.5.2 Industrial and Institutional 5.1.6 Chart: Breakup by Region 5.1.6.1 North America 5.1.6.2 Europe 5.1.6.3 Asia Pacific 5.1.6.4 LATAM 5.1.6.5 Middle East and Asia 6 Asia Pacific Laundry Detergents Market 6.1 Asia Pacific Laundry Detergents Market Analysis 6.1.1 Figure: Asia Pacific Detergents Historical Market (2014-2018) & Forecast (2019-2024) 6.1.2 Figure: Asia Pacific Laundry Detergents Historical Market (2014-2018) & Forecast (2019-2024) 6.1.3 Chart: Asia Pacific Laundry Detergents Market Breakup by Form 6.1.3.1 Powder 6.1.3.2 Liquid 6.1.3.3 Others 6.1.4 Figure: Asia Pacific Laundry Detergents Market Breakup by Form: Historical Market (2014-2018) & Forecast (2019-2024) 6.1.4.1 Powder 6.1.4.2 Liquid 6.1.4.3 Others 6.1.5 Chart: Asia Pacific Laundry Detergents Market Breakup by Type 6.1.5.1 Enzymatic 6.1.5.2 Non-Enzymatic 6.1.6 Figure: Asia Pacific Laundry Detergents Market Breakup by Type: Historical Market (2014-2018) & Forecast (2019-2024) 6.1.6.1 Enzymatic 6.1.6.2 Non-Enzymatic 6.1.7 Chart: Asia Pacific Laundry Detergents Market Breakup by Application 6.1.7.1 Household 6.1.7.2 Industrial and Institutional 6.1.8 Figure: Asia Pacific Laundry Detergents Market Breakup by Application: Historical Market (2014-2018) & Forecast Breakup by Country (2019-2024) 6.1.8.1 Household 6.1.8.2 Industrial and Institutional 6.1.9 Chart: Asia Pacific Laundry Detergents Market Breakup by Country 6.1.9.1 China 6.1.9.2 India 6.1.9.3 Japan 6.1.9.4 Others 6.1.10 Figure: Asia Pacific Laundry Detergents Breakup by Country: Historical Market (2014-2018) & Forecast (2019-2024). 6.1.10.1 China 6.1.10.2 India 6.1.10.3 Japan 6.1.10.4 Others 6.2 SWOT Analysis 6.2.1 Overview 6.2.2 Strengths 6.2.3 Weaknesses 6.2.4 Opportunities 6.2.5 Threats 6.3 Value Chain Analysis 6.4 Porter’s Five Forces Analysis 6.4.1 Overview 6.4.2 Buyer’s Power 6.4.3 Supplier’s Power 6.4.4 New Entrants 6.4.5 Degree of Rivalry 6.4.6 Substitutes 7 Global (HS Code-3402) Laundry Detergents Trade Analysis (2018) 7.1 Major Exporting Countries by Value & Volume 7.2 Major Importing Countries by Value & Volume 8 Asia Pacific Laundry Detergents Price Analysis 8.1 Powder Detergents 8.2 Liquid Detergents 8.3 Others


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