India Online Grocery Market Size, Share, Price, Trends, Report And Forecast 2019-24

The India online grocery market attained a value of USD 2 billion in 2018. The fluctuating market is highly dependent on investments but is expected to show a steady growth in the coming few years.

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Competitive Landscape & Supplier Analysis:

1.   Big Basket 2.   Grofers 3.   Amazon India (Pantry & Now) 4.   Flipkart Supermart 5.   Spencer’s (NSE: SPENCERS) 6.   Spar (NASDAQ: SPAR) 7.   Godrej Nature’s Basket 8.   Milk Basket 9.   D’Mart 10. UrDoorStep 11. Paytm

The online sales of fast-moving consumer goods (FMCG) grew by a robust 30% in March 2017, as compared to the previous year. While the online grocery industry accounts for only 4.6% of all distribution channel, it is expected to be the fastest growing distribution channel for groceries. India is one of the fastest developing economies in the world and is the fourth largest retail market globally after the US, China, and Japan. The country’s retail sector is dominated by the food and grocery segment. Apparel and footwear, consumer durables, and IT are the other significant retail sectors in India. In 2018, the food and grocery retail sector in the Asian country was estimated to be worth USD 380 billion. However, the industry is dominated by traditional distributional channels such as ‘kirana’ stores or neighbourhood shops. Supermarkets and hypermarkets are also emerging trends within the sector. Currently, the online grocery industry in India accounts for only 0.3% of the total Indian retail industry.

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While less than 2 million of Indian grocery consumers buy their groceries through online platforms, the industry has the potential for growth in the country, especially with the increased in the penetration of the internet. The industry will also find impetus in the overall growth of the e-commerce industry in the country, which is expected to attain USD 84 billion in 2021, growing from USD 24 billion in 2017. The online grocery industry in India is highly concentrated with Big Basket and Grofers dominating the industry with over 70% market share. While Big Basket is thriving in regional markets like Bangalore and Hyderabad, Grofers is the leading players in the Delhi-NCR region. Other niche players focussing on specific sectors like milk delivery and meat account for about 3% of the market share in the Indian industry.

1 Preface 2 Research Methodology 3 Executive Summary 3.1 Market Overview 3.2 Key Demand Drivers 3.3 Key Players 3.4 Supply Market Changes 4 India Online Grocery Market Overview 4.1 India Online Grocery Market Analysis 4.1.1 Figure: India Online Grocery Historical Market (2014-2018) & Forecast (2019-2024) 4.1.2 Chart: India Online Grocery Market Breakup by Category 4.1.2.1 Grocery and Staples 4.1.2.2 Fruits and Vegetables 4.1.2.3 Others 4.1.3 Figure: India Online Grocery Market Breakup by Category: Historical Market (2014-2018) & Forecast (2019-2024) 4.1.3.1 Grocery and Staples 4.1.3.2 Fruits and Vegetables 4.1.3.3 Others 4.1.4 Chart: India Online Grocery Market Breakup by Average Spend per Transaction (in Rupees) 4.1.4.1 < 1000 4.1.4.2 1000 to 1500 4.1.4.3 > 1500 4.1.5 Figure: India Online Grocery Market Breakup by Average Spend per Transaction (in Rupees): Historical Market (2014-2018) & Forecast (2019-2024) 4.1.5.1 < 1000 4.1.5.2 1000 to 1500 4.1.5.3 > 1500 4.1.6 Chart: India Online Grocery Market Breakup by Food Platform 4.1.6.1 Website 4.1.6.2 Mobile Application 4.1.7 Figure: India Online Grocery Market Breakup by Food Platform: Historical Market (2014-2018) & Forecast (2019-2024) 4.1.7.1 Website 4.1.7.2 Mobile Application 4.1.8 Chart: India Online Grocery Market Breakup by Payment Method 4.1.8.1 Online 4.1.8.2 Cash on Delivery 4.1.9 Figure: India Online Grocery Market Breakup by Payment Method: Historical Market (2014-2018) & Forecast (2019-2024) 4.1.9.1 Online 4.1.9.2 Cash on Delivery 4.1.10 Chart: India Online Grocery Market Breakup by Cities 4.1.10.1 Bangalore 4.1.10.2 Delhi-NCR 4.1.10.3 Mumbai 4.1.10.4 Hyderabad 4.1.10.5 Pune 4.1.10.6 Others 4.1.11 Figure: India Online Grocery Market Breakup by Cities: Historical market (2014-2018) & Forecast (2019-2024) 4.1.11.1 Bangalore 4.1.11.2 Delhi-NCR 4.1.11.3 Mumbai 4.1.11.4 Hyderabad 4.1.11.5 Pune 4.1.11.6 Others 4.2 SWOT Analysis 4.2.1 Overview 4.2.2 Strengths 4.2.3 Weaknesses 4.2.4 Opportunities 4.2.5 Threats 4.3 Value Chain Analysis 4.4 Porter’s Five Forces Analysis 4.4.1 Overview 4.4.2 Buyer’s Power 4.4.3 Supplier’s Power 4.4.4 New Entrants 4.4.5 Degree of Rivalry 4.4.6 Substitutes 5 Cost Analysis

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