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Latin America Laundry Detergents Market Is Expected To Grow At A CAGR Of 4.6% In The Forecast Period

  • Writer: Matt Johnson
    Matt Johnson
  • Oct 16, 2019
  • 4 min read

The LATAM laundry detergents market attained a value of USD 4.7 billion in 2018. The industry in LATAM is being aided by the global industry growth. The global laundry detergents industry is expected to grow at a CAGR of 4.6% in the forecast period of 2019-2024. The global industry is projected to reach a value of USD 89 billion in 2024.

Competitive Landscape & Supplier Analysis:

1.Profile Analysis 2.Latin America Laundry Detergents Market Share (%) by Manufacturers (2018) 3.The Procter & Gamble Company 4.Henkel AG & Company, KGaA (OTCMKTS: HENKY) 5.Church & Dwight Co., Inc (NYSE: CHD) 6.S. C. Johnson & Son, Inc. 7.Unilever (NYSE: UN) 8.Química Amparo Ltda 9.Colgate Palmolive Company 10.Bonsucex Group 11.Others

Globally, the industry is dominated by the Asia Pacific region. The regional market accounts for almost half the global industry, with China being its largest regional market. The industry in the Asia Pacific is being driven by the rising demand emanating from China along with India. India is a significant market within the region and is projected to witness a faster growth in the coming years as compared to China. The Asia Pacific is followed by Europe as a major laundry detergent market. The industry in Europe is being driven by the growth of the household and personal care industry along with the rising expenditure on household care products. North America is the third-largest market, globally, with the US accounting for almost the entirety of the regional industry. The rising high-income class of the region combined with the large consumer base in the US is expected to drive the industry in the coming years.

The LATAM region is a comparatively smaller but a significant emerging market for laundry detergents. Like the global industry, powder detergents dominate the regional industry in LATAM. The powder form of the product account for nearly 50% of the industry. Brazil, in particular, is driving the rising demand for powder detergents. On the basis of types, the non-enzymatic type of the product is the largest segment. Enzymatic detergents are projected to witness a healthy growth in the coming years in emerging economies. Thus, they are expected to see a steady growth in the LATAM region.

1 Preface 2 Research Methodology 3 Executive Summary 3.1 Market Overview 3.2 Key Demand Drivers 3.3 Key Players 3.4 Supply Market Changes 4 Global Laundry Detergents Market Outlook 5 Global Laundry Detergents Market 5.1 Global Laundry Detergents Market Analysis 5.1.1 Figure: Global Detergents Historical Market (2014-2018) & Forecast (2019-2024) 5.1.2 Figure: Global Laundry Detergents Historical Market (2014-2018) & Forecast (2019-2024) 5.1.3 Chart: Breakup by Form 5.1.3.1 Powder 5.1.3.2 Liquid 5.1.3.3 Others 5.1.4 Chart: Breakup by Type 5.1.4.1 Enzymatic 5.1.4.2 Non-Enzymatic 5.1.5 Chart: Breakup by Application 5.1.5.1 Household 5.1.5.2 Industrial and Institutional 5.1.6 Chart: Breakup by Region 5.1.6.1 North America 5.1.6.2 Europe 5.1.6.3 Asia Pacific 5.1.6.4 LATAM 5.1.6.5 Middle East and Asia 6 Latin America Laundry Detergents Market 6.1 Latin America Laundry Detergents Market Analysis 6.1.1 Figure: Latin America Detergents Historical Market (2014-2018) & Forecast (2019-2024) 6.1.2 Figure: Latin America Laundry Detergents Historical Market (2014-2018) & Forecast (2019-2024) 6.1.3 Chart: Latin America Laundry Detergents Market Breakup by Form 6.1.3.1 Powder 6.1.3.2 Liquid 6.1.3.3 Others 6.1.4 Figure: Latin America Laundry Detergents Market Breakup by Form: Historical Market (2014-2018) & Forecast (2019-2024) 6.1.4.1 Powder 6.1.4.2 Liquid 6.1.4.3 Others 6.1.5 Chart: Latin America Laundry Detergents Market Breakup by Type 6.1.5.1 Enzymatic 6.1.5.2 Non-Enzymatic 6.1.6 Chart: Latin America Laundry Detergents Market Breakup by Type: Historical Market (2014-2018) & Forecast (2019-2024) 6.1.6.1 Enzymatic 6.1.6.2 Non-Enzymatic 6.1.7 Chart: Latin America Laundry Detergents Market Breakup by Application 6.1.7.1 Household 6.1.7.2 Industrial and Institutional 6.1.8 Figure: Latin America Laundry Detergents Market Breakup by Application: Historical Market (2014-2018) & Forecast Breakup by Country (2019-2024) 6.1.8.1 Household 6.1.8.2 Industrial and Institutional 6.1.9 Chart: Latin America Laundry Detergents Market Breakup by Country 6.1.9.1 Brazil 6.1.9.2 Mexico 6.1.9.3 Argentina 6.1.9.4 Colombia 6.1.9.5 Others 6.1.10 Figure: Latin America Laundry Detergents Breakup by Country: Historical Market (2014-2018) & Forecast (2019-2024) 6.1.10.1 Brazil 6.1.10.2 Mexico 6.1.10.3 Argentina 6.1.10.4 Colombia 6.1.10.5 Others 6.2 SWOT Analysis 6.2.1 Overview 6.2.2 Strengths 6.2.3 Weaknesses 6.2.4 Opportunities 6.2.5 Threats 6.3 Value Chain Analysis 6.4 Porter’s Five Forces Analysis 6.4.1 Overview 6.4.2 Buyer’s Power 6.4.3 Supplier’s Power 6.4.4 New Entrants 6.4.5 Degree of Rivalry 6.4.6 Substitutes 7 Global (HS Code-3402) Laundry Detergents Trade Analysis (2018) 7.1 Major Exporting Countries by Value & Volume 7.2 Major Importing Countries by Value & Volume 8 Latin America Laundry Detergents Price Analysis 8.1 Powder Detergents 8.2 Liquid Detergents 8.3 Others

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